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In 2020, how to achieve "very good" in the fully recovered semiconductor industry?

Author:深圳市三爱芯电子有限公司 Click: Time:2019-12-07 00:00:00

"The global semiconductor industry is expected to recover in 2020." This is the overall situation judgment given by Qian Zhijun, vice president of sales and marketing of NXP semiconductor in Greater China, in an interview with electronic engineering album recently. He acknowledged that from the first half of 2019 to Q3, the global semiconductor market generally shows a downward trend, but the good news is that starting from Q4, the market shows signs of bottoming and rebounding, especially in China, and even accelerating the upward trend. More importantly, this upward trend will not be a "flash in the pan", but throughout 2020.

From the perspective of market segments, the sales volume of passenger vehicles in Europe and China declined to different degrees in 2019. However, with the strong development of new energy vehicles, hybrid vehicles and automotive electronic technology, smart cockpit, driver assistance system (ADAS), battery management system (BMS) and so on began to rebound in Q4 in 2019, and are expected to continue to 2020. In terms of mobile phones, China's large 5g market is beneficial Scale investment and consumers' pent up desire for switching will be released to a certain extent in 2020, which will drive the growth of the mobile phone market; the Internet of things (IOT) market is relatively fragmented, which is not easy to judge the situation of a certain market, but also needs to be analyzed in combination with various vertical fields. But in general, MCU, MPU, simulator and so on will have a high probability of rebound.

This coincides with the latest statistics from WSTS. According to the data, the global semiconductor market size in 2019 is 12.8% lower than that in 2018, the biggest drop since 2001, when it dropped 32%. Sales of almost all categories of semiconductor products are declining, such as memory products, analog products and logic products, which are down 33%, 7.9% and 4.3% respectively. However, for the coming 2020, WSTS and IHS Markit both forecast a growth rate of 5.9%. Semiconductor intelligence even gave a double-digit growth rate of 10%. Among them, artificial intelligence / Internet of things disruptive innovation has become a new growth engine.

WSTS forecast for global semiconductor industry

Who is rewriting the aiot market rules?

IOT is not a new concept, but the real explosion of Internet of all things started with the arrival of mobile Internet and 5g era. IHS data shows that the total number of nodes of the Internet of things will grow rapidly from 15 billion in 2015 to 31 billion in 2020, and reach 75 billion in 2025, with a very broad market prospect. But at the same time, a wide range of terminal devices, highly dispersed customer groups, diversified applications and new ecosystems are constantly rewriting the rules of participation in the IOT market.

Qian Zhijun regards edge computing as one of the key links to promote the interconnection of all things. In his opinion, when the data is transferred from the device end to the cloud end, three major problems follow: one is the bandwidth problem caused by a large number of data imported into the network; two is the security, which needs to ensure that the data can be safely transmitted to the cloud without being stolen or attacked by the third party maliciously; three is the timeliness, after data generation and data processing, the corresponding decisions need to be fed back in real time Scene.

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